Australia is one of the most culturally diverse countries in the world. Despite this, a vocal minority is spreading racial hate. The hate spilled onto Cadbury’s social pages and in the last year alone, they received thousands of racist and xenophobic messages because of their Halal certification. So we decided to respond to all the hate around the Halal symbol, with a new symbol of inclusivity.

Director: James Dive
Production: Scoundrel

Project Manager: Gareth Procter
Designers: Abdul Abdullah, Bibi Barba, Bradley Pinkerton, Joris Van Imhoff,
Joy Li, Melissa Robinson-Cole, Noor Sleiman, Pin Athwal
Anthropologist: Marilyn Metta