We worked with the team at Nissan to develop a new brand platform and visual identity to encapsulate the individual personalities of the entire Nissan vehicle range. This platform first came to life in a campaign for the Nissan QASHQAI.

The all-new Nissan QASHQAI is built to handle any turn your life may take. Filmed in South Africa, this spot dramatises this through the lens of the multiverse. It doesn’t matter if our driver is focused on her career, her child or taking over the world with her music, she’s sitting behind the wheel of a QASHQAI.

Director: Bruno Bossi
Director of Photography: Julian Robinet
Production: Carbon Films