
AAMI ‘REST TOWNS’
In Australia, driving distances are huge. To combat driver fatigue the Government tries to get young drivers to stop every 2 hours but they tend to power through. And because they won’t rest, too many end up as a statistic. So we created AAMI Rest Towns.
A dynamic data driven road safety initiative that gives young drivers good reasons to rest every 2 hours in rural Aussie towns.








